Artwork FAQs

Lots of Frequently Asked Questions have easy answers. For those that don't have easy answers, we have a helpline. Easy.
So, don't hesitate to get in touch.


What is a ... 

Tent Card
A long sheet of card, triangular folded so that it can stand solidly on a table, bar, reception, counter etc. Its purpose is to impart specific information without having your staff bother your clients or repeat themselves. They are used to sell special offers, special occasions, set meals, events, spare rooms, greetings - well, imagine a card on a table and imagine what you could tell your customers on this card.

A large printed sheet of paper, thick enough not to crease easily and heavy enough not be too transparent. They are specifically to really impress upon your customers or potential customers a message. A new menu, a seasonal special, a special night, an offer, etc. They can also be used in the surrounding neighbourhood to bring in more customers. The rules of posters are that they can tell your potential customers a message, but be careful not to try and tell your customers too much.

A beer mat. A drinks' coaster. The saviour of tables and table cloths. A drip catcher and now... a continuation of your design. They are further enhancements to your restaurant decor. They have always been useful, but they are now useful and beautiful.

Well, according to Oxford English dictionary: Menu (n) Senses relating to a list or schedule. A list of the dishes to be served at a meal, or which are available in a restaurant etc.; a card on which such a list is written or printed, a bill of fare. Also: the food available or to be served at a meal or in a restaurant. 

Double Sided Menu
A single page, but printed on both sides. Generally, one side is printed as a beautiful front cover, to grace your establishment, the reverse of this is normally the actual menu items.

4 Page Menu
Imagine holding a large sheet of card and folding it in half. This now makes a beautiful front cover page, two inner pages that contain your lovely menu items and a back page. This is folded so it can stand on its own if that is your desired look.

Can I use my own logo?

Absolutely, yes. Simply go to the menu designer and where it states logo, click on upload logo, find the correct file on your computer and click it to upload it into position. If you are really nervous, just give us a ring.

What file types can I upload for my logo?

Well, there is a long list that you can use, but here is what we recommend: For graphics and logos, use print ready high quality JPEGs (preferably uncompressed) or PNGs.

For text – type the details straight into the menu designer, or cut and paste from a Word Document

For photography - To add your own photographs of either your establishment or your menu items please contact the Bespoke Team.

What is 'paper weight' or gsm that printers talk about?

What difference does a paper weight make - apart from stopping your papers blowing away in a breeze.

Put simply the higher the numerical figure the thicker the paper – standard photocopy paper tends to be about 80 gsm (grams per square meter). 

90 – 100 gsm is good weight paper for stationery and fliers, thinner menu pages etc

120 – 170 gsm the higher the gsm the more premium the feel, thick and solid stands for quality.

200 – 250 gsm is thick enough to give some support, some robustness – this is thick enough to be used on its own as cards and menus

280+ gsm is a quality thick card, stands, folds or simply adds a premium feel to each menu.


All Print Waiter stock is 300 gsm. We don't offer thin flimsy rubbish because we want you to be thrilled with your menus and printed material, our reputation has been built on delighting our customers and we don't intend to stop now. 

What Paper Options are there? 

Print Waiter only offer 3 options, and all are top quality 300 gsm (grams per square meter). With 165 years of experience we know NOT to offer thin, substandard paper. No matter how cheap this could be. You will not love cheap and flimsy and your customers will not love it either. So, we have 3 incredible grades. Premium, Luxury and ChefSafe. All of which you will love and your customers will respect.

ChefSafe is our top grade and is absolutely incredible.

Unique to Print Waiter, Chef-safe is an amazing, printable synthetic paper, based on a high grade white polyester substrate with a two-sided high performance opaque printable topcoat. unique PVC-free, wood-free and lamination-free. In other words, it is a synthetic paper of a new generation. This material combines the physical qualities of a voided polyester (PET) film with the 'look and feel' of a luxury paper. It is suitable for outdoor and indoor applications with high demands on material robustness, durability, tear and water resistance which is perfect for the hospitality industry. Print Waiter are the only hospitality print specialist that offer this ultimate in durability and quality.

Luxury is our mid range grade and is superior to nearly all other printers' top quality option.

Produced and supplied by an English company GF Smith, established over 130 years ago and renowned for producing the most luxurious paper available. They are the award-winning Luxury Paper manufacturer in the world. Our Luxury grade material is FSC  ®  certified and produce with 100% virgin ECF Fibre. We chose this material as our flag ship substrate as it has an iconic and indispensable element that the true designer chooses every time to showcase their craft. You can see and feel the difference, and so can you customers. 

Premium is our most affordable grade, yet it truly is premium. 

The material is produced and supplied by the World's leading manufacturer of Creative and Technical paperOur Premium stock is a triple coated silk finish, woodfree paper/board, FSC ® Certified stock. This quality material offers a unique texture for all printed communications requiring a sense of refined or velvet touch. The material is Chlorine free, triple coated and its high whiteness and opacity gives a first class print result.

What are Print Finishes?

Well, the details are below, but in all honesty, for a fabulous menu we suggest finishes and give details at the end of your order, so you don't really need to read any further, just start designing.

Print Waiter like to keep things easy for our customers, but also offer what our clients' need based on our 165 years of experience. 

What is a print finish and why do some people talk about it?

This is just type of print on the paper. There are a lot of these from very simple to the technical, if you would like more info, please just ask.

Spot Varnish to give a shine to a certain area of the menu, or a certain word.

Embossing – Creating a 3D image on a piece of card or paper, it simply pushes the paper out the image or logo from the paper so that it stands out and can generally be seen and felt to the touch.

Thermography - this is an affordable alternative to engraving or Copperplate Printing, raining the height of the image or text.

Foil blocking - The application of foil, metallic or otherwise to an area of image, design or text. 

Die cuts - Cutting paper so that it is rounded or shaped in any way. Also cutting a hole or shape into the paper is Die cutting.

Lamination - Applying a thin, clear plastic coating to the paper or card. This adds strength to the paper stock, it makes it more durable and is wipe clean. This is not waterproof more water resistant. 

How do I print my own Artwork using a Print Waiter Template?

At Print Waiter we love creativity, we actively encourage it. So, we thought, why not mix your creativity and our printing, and by magic ‘Uploading of Your Own Artwork’ was born.

Using our state-of-the-art print facilities and the fantastic range of papers, we’ll take your design and make it professional in minutes. We're building an easier bespoke system for you to upload and amend your menus in, but that is in the future. So, for now we ask you to send your artwork either by email or wetransfer.

We need to make sure your items are printed as you intended. So, please make sure that if you use a background image or colour, extend it by 3mm so that the menu doesn’t have white boarders when we trim it.

We are very good at this sort of thing, we've been working with the hospitality trade for over 165 years, so we can usually work with most formats. And just in case, we are always hear to help so just get in touch

Your Artwork Uploaded Do's and Don'ts

Do set your artwork in CMYK rather than RGB it makes everything just perfect for our printing system.

Do save your files that have outline text as vector files.

Don’t include crop marks in your final design file.

Do make sure all your bright images are good quality JPEGs or PNGs at 300dpi.

Do call or email if you are in doubt, we are here to serve and serve we will.